Video Marketing by Skout

June 2014, by the Development Office

Earlier this year, The Montessori School brought in Skout, a video production company located in Philadelphia PA, to make videos for use in marketing and promoting the school. The process began with detailed discussions on what should be filmed, where the filming should take place, who would be filmed and what the focus of the content should be. Draft videos were made from a day’s worth of footage taken and interviews recorded. These were previewed by board members, staff and school administrators who each contributed comments and suggestions independent of each other. The final result of one of the videos produced is what you see now! Each video was posted to Facebook and uploaded to various online search sites.